Lucky Strike Rhetorical Analysis - 904 Words

I chose to write about the Reach for a LUCKY instead of a sweet ad created by Lucky Strike cigarettes and how they appealed to the average American woman of the 1920 s. We ll be going over what the average American woman of the 20 s was as well as why they were so fascinated with smoking cigarettes. Didn t they know that cigarettes cause cancer? Didn t they know that they could die, and leave their loved ones behind because of cancer? Did they truly believe that cigarettes were the miracle to keeping them skinny? Or do you think that cigarettes were more of an accessory than a need to be happy and healthy? The truth is, ads like this target women who want to look sexy and keep their slim figures, or maybe even lose weight, but†¦show more content†¦I also feel that bolding the word â€Å"LUCKY† and making it all caps while the other words are in small caps around the word â€Å"LUCKY† is a creative way to make the brand stick out. Because let’s fac e the facts, Lucky Strike didn’t want to advertise the ‘health benefits’ of smoking, they wanted to advertise their brand of smoking and why it was healthier than other brands. I think that the main attraction of this advertisement is the woman in the middle. She is strong and confident looking and what woman doesn’t want to be like that? It draws you in to thinking that if you smoked cigarettes like that than you might have the confidence that this woman has. In a bright red circle, it says Reach for a LUCKY instead of a sweet,† tells you, a woman trying to keep her figure, that when you have a craving for sweet foods, which can cause weight gain, why not reach for a cigarette which will curb your craving for sweets? â€Å"No Throat Irritation—No Cough† tells me that the tobacco is not as irritating to my throat as other cigarettes. Although this line is not supported by medical doctors who can confirm the statement, it lead women to believe that the statement was true. Smoking, especially smoking among women was probably one of the greatest fads of the century.Show MoreRelatedLucky Strike Rhetorical Analysis904 Words   |  4 PagesI chose to write about the Reach for a LUCKY instead of a sweet ad created by Lucky Strike cigarettes and how they appealed to the average American woman of the 1920s. Well be going over what the average American woman of the 20s was as well as why they were so fascinated with smoking cigarettes. Didnt they know that cigarettes cause cancer? Didnt they know that they could die, and leave their loved ones behind because of cancer? Did they truly believe that cigarettes were the miracleRead MoreRhetorical Analysis : The Audi Advertisement1903 Words   |  8 Pagesconsumers. 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Strategies should be oneRead MoreOrganisational Theory230255 Words   |  922 Pagestheory focuses attention on the human issues in organization ‘There is nothing so practical as a good theory’ How Roethlisberger developed a ‘practical’ organization theory Column 1: The core contributing social sciences Column 2: The techniques for analysis Column 3: The neo-modernist perspective Column 4: Contributio ns to business and management Four combinations of science, scientific technique and the neo-modernist approach reach different parts of the organization Level 1: Developing the organizationRead MoreLogical Reasoning189930 Words   |  760 PagesReasons ................................................................................................ 236 Deceiving with Loaded Language ................................................................................................... 238 Using Rhetorical Devices .................................................................................................................. 240 Review of Major Points .............................................................................................

Canon Price List Free Essays

An ISO 9001 Registered Company) ICIS Computers (I) Pvt. Ltd. , GS-2, Radha Palace, East of Dhantoli Park, Abhyankar Road, Dhantoli, Nagpur. We will write a custom essay sample on Canon Price List or any similar topic only for you Order Now Maharashtra State. Tele-Fax No: – 0712-2448528 (Hunting Lines) Alok Pagay ( Mobile – 9922903994 ) Shankar Bourashi (Mobile -9922915830) Arvind kalchuri (Mobile:-9371042331) Monthly Price list Price List for Month of December 2010 MODEL PIXMA IP 1300 PIXMA IP 2770 PIXMA IP 3680 PIXMA IP 4760 PIXMA IP 4870 IX4000 IX5000 IX 7000 IP 100 IX 100 with battery Pro 9000 Mark II Pro 9500 Mark IILaser LBP 2900B Laser LBP 3108 Laser LBP 3300 Laser LBP 3300 N Lser LBP 3370 Laser LBP 3460 Laser LBP 6300DN Laser LBP 6650DN Laser LBP 3500 LBP 3500 N LBP 3500 DN Laser LBP 5050 Laser LBP 5050N Laser LBP 7200CD Laser LBP 7200CDN Laser LBP 7750CDN Laser LBP 9100CDN Laser LBP 5970 Canon MF 4320D Canon MF 4350D Canon MF 4370 DN Canon MF 4680 Canon MF 5870DN Canon 4380DN Canon MF 1150 Canon MF 8030CN Canon MF 8050CN Canon MF 8050CDN Canon MF 8450C COLOUR BUBBLE JET FAMILY Single Function /1 Yr. How to cite Canon Price List, Papers

Gender Perspecitive on Socioeconomic Inequalities - Free Samples

Question: Discuss about the Gender Perspecitive on Socioeconomic Inequalities. Answer: Introduction Inequalities and inequities in health are caused by many things, key among them being social standing, race and ethnicity, and geographical location. Health inequality is the reason why even though life expectancy is high and gets better with new medical research discoveries, average life expectancy of a wealthy person would be more than that of a poorer person. Mortality of children under the age of five years is also affected(Davey-Smith, Hart, Montgomery, 1997). A health equity audit should be done to compare the level of medical care received by different demographic groups and areas so as to identify loopholes in health care provision that may cause poor health to some people. Since different demographics go through different immediate environments and physical activities every day, the likelihood of getting health complications is not the same for each individual(Davey-Smith, Hart, Montgomery, 1997). Some alcohol consumers are under a larger threat of getting alcohol-induced injury than others. Others who live in more cramped quarters ar This report will highlight four major health inequalities in the Victoria which is a region that has both a rural and a cosmopolitan are with reference to chronic diseases, lifestyles like smoking and alcohol consumption, social disparities, hypertension, obesity and physical exercise. Health equity refers to the absence of systematic or avoidable disparities in health susceptible to a different group of infections, between groups of people, whether these groups are defined socially, economically, geographically or demographically(Department of Health , 2011). Health inequities are the differences in health outcomes and their risk factors between social groups that are socially produced, systematic in their distribution, avoidable, unfair and unjust(Department of Health , 2011). Health inequities are differences in health status between population groups that are socially produced, systematic in their unequal distribution across the population, avoidable and unfair. Age and Gender. 5.9% of women with an income below $40000 were underweight as compared to 2% of men under the same conditions(Graham, 2002). Women also when employed and well educated were significantly less obese and had a larger percentage with a normal BMI than men with similar conditions. More males, in general, were obese. Men who did not complete high school or were unemployed undertook less physical activity as compared to all Victorian men(Victorian Department of Health , 2012). More women than men reported high or very high levels of psychological distress, mostly between the ages of 55-64 for males and 18-24 and 65-74 for women. Men who reported experiencing depression either did not consume alcohol, were diagnosed with hypertension, or had two or more chronic diseases(Victorian Department of Health , 2012). On the other hand, women who were current smokers and had two or more chronic diseases were more likely to give a poor self-reported health status and were more depressed. Prevalence of diseases like hypertension was more in men than in women. Type 2 diabetes, which is a chronic disease associated with obesity and careless weight gain together with hereditary factors, occurs more in individuals over the age of 50. Type 1 diabetes occurs from the body not producing insulin and is contacted by people under the age of 30(Victorian Department of Health , 2012). It is also called juvenile offset diabetes and has no cure yet despite numerous research. This above bar chart illustrates the estimated population aged 18 years and above with diabetes mellitus between the years 2011 and 2012 in 15 subzones of Crownlands kingdom in Victoria state of Australia. Crowlandsis a small agricultural community settled on theWimmera Riverand is located in the region of 24 kilometres northeast ofArarat, in the state ofVictoria,Australia which consists of a small village with houses and large farms(Graham, 2002). According to the information in the chart, Subzone 01 of crownlands shows the lowest population of people aged 18 and over with diabetes and highest population in subzone 14 of Crownlands. The prevalence of cancer was noted to be age related, with more cases being noted above the age of 65 for men. Osteoporosis had higher incidence in women than men and was observed more in females above 55 and males above 65(Jelfs, 2016). High blood pressure was age related too with more cases above the age of 55, and had more reported cases in men. A significant portion of 65-74 year olds rated life as being satisfactory. However, men with high stress levels, obese or underweight and more than two chronic diseases and unemployed women who did not complete high school and had a below $40000 household income self-reported their health as poor(Kristenson, 2006). Adults between 18-34 mostly reported their health as good and excellent. Women reported their health as good and excellent more times than men. Socioeconomic inequalities. Adults with a total annual income of less than 40000 dollars had higher incidences of obesity. It is also worth noting that this same demographic did not consume recommended amounts of fruits and vegetables, and covered less or no hours of physical exercise(Marmot Bell, 2013). This was also the case for people who were not in the job circulation, while the employed had a significantly larger percentage of pre-obesity cases. A significantly large percentage of women whose education reached tertiary level had a normal body mass index (BMI), and this demographic also had the lowest percentage of obese people(Marmot Bell, 2013). This trend is also observed with women whose household income exceeded 100000 dollars. It is noted that people with lower incomes and education levels or not in a labour force were more likely to be depressed. The statistics from the study indicate that men who did not complete school, were unemployed, not in a labour force and a hou sehold income below $40000 were more depressed(Ostlin, 2002). Incidence of diabetes also decreased with increase in household income for both men and women. It was reported that a higher percentage of people who took screening tests had a household incomes of between 40000-100000 dollars. This inequality can be considered an inequity since only some people can access some beneficial things like screening, and since mental health is associated with a semblance of financial stability. Subzones 1 to 6 on the chart are seen to be inhabited by financially able individuals because most of them can afford to get medical services(Pearce, Mitchell, Shortt, 2015). Bar chart 2, represent the number of people aged 18 years and above who has delayed medical consultations due to inability to afford in the year 2010. As per the chart, there had been more people in subzone 14 who could not afford to have medical consultations and lesser number of people in subzone 01 respectively. By looking at bar chart 1 2 we, can come to a conclusion that the population with diabetes mellitus in subzone 1 was low because, they were able to afford medical consultations whereas the people in subzone 14 presented with more number of diabetes cases since they had extremely poor affordability for medical consultations. As seen by the pie chart subzone 14 had the highest population delayed purchasing prescribed medication for the reason that they could not afford medications unlike the population in Subzone 1 where a lower population did not delay buying prescribed medication and had more affordability when compared with subzone 14 in the year 2010(Pearce, Mitchell, Shortt, 2015). However, people in subzone 12 also showed the second highest population with diabetes mellitus and had least affordability to medical consultations as well as had the inability to purchase prescribed medication due to lack of affordability in 2010. As can be seen in the charts, subzones 14 and 15 have the largest shortages in medical facilities hence the difficulty for subjects to find services. This difficulty in access could otherwise be caused by high costs to receive these services. This is the complete opposite of subzones 1, 2, 3 and 4 which have very few reports of lack of access to services, meaning that there are adequate facilities as well as an employed and well off demographic which can afford to pay for services(Smith, Upton, Gillis, Hawthorne, n.d). Steps should be taken to level out this huge disparity so that there is equality in services received and statistical data concerning this subject can be collectively analysed on a level playing ground. This graph alone can indicate to higher life expectancy in some subsets than others, and probably higher child mortality rates. Lifestyle inequalities. This includes alcohol consumption, smoking, dietary recommendations and physical activity. From the research, it could be seen that prevalence for smoking is higher in males than it is in females. The percentage of individuals who smoke where higher in the metropolitan areas of Victoria. It is also worth noting that the percentage of ex-smokers was significantly larger than the percentage of current smokers. More adults between 18-24 were smokers than those adults between the age of 65-85. Most adults at these ages have quit smoking(Smith, Upton, Gillis, Hawthorne, n.d). The proportion of current smokers decreased in proportion with increase in household income. Most smokers were identified to be individuals who did not complete high school, are not employed and have a household income of less than 40000 dollars. Geographical location. Rural people had a higher percentage of obese people than their urban counterparts. Individuals born overseas were more underweight and normal weight. Type 2 diabetes was notably more prevalent in metropolitan areas, though Australian born individuals had a notably lower percentage of diabetes incidences than those born abroad(World Health Organization , 2017). Screening should be done to discover diseases like bowel and breast cancer. The study done showed that about 63.9% of adults went for bowel screening and 72% of the women went for a mammogram in the year 2012/2013. A higher proportion of rural dwelling people had been screened than metropolitan dwellers. Rural regions generally reported better health than metropolitan areas. This inequality is also an inequity because rural areas evidently seem to have better conditions for health. The fruits and vegetables which should be maintained in the diet are likely available more easily. The subzones 1 to 6 are rural areas as can be seen by the ease to access to medical services. Rural facilities rarely have the kind of demand and traffic that urban facilities experience(World Health Organization , 2017). This can also explain why more rural people have undergone cancer screening than town dwellers, and that they self-report themselves as healthier. Subzones 7 to 14 are shown to provide poor services and are likely to be swamped by patients because urban dwellers sit most of the day and could possibly have back problems; work for long hours and consume more alcohol than their rural counterparts and therefore can develop alcohol related complications. References Australian Bureau of Statistics (2011). 3218.0 Regional Population Growth (2001-2010), Australia. Davey-Smith G, Hart C, Montgomery S. (1997). Lifetime Socioeconomic Position and Mortality.Prospective Observational Epidemiology. British Medical Journal 314: 54752. Department of Health (2011). The health and wellbeing of Aboriginal Victorians: Victorian Population Health Survey 2008 Supplementary report, State Government of Victoria, Melbourne. Graham, H. (2002) Tackling inequalities in health in England: remedying disadvantage, narrowing gaps or reducing gradients? Internal discussion paper. Health Development Agency, London. HFA. (2000). Striking a Better Balance: A Health Funding Authority response to reducing inequalities in health. Wellington: Health Funding Authority. HM Treasury (2002) The Cross Cutting Review on Health Inequalities. Summary Report. HM Treasury, London. Jelfs,P. (2016). The Australian Bureau of Statistics Aboriginal and Torres Strait Islander enumeration and engagement strategies: challenges and future options.Indigenous Data Sovereignty. doi:10.22459/caepr38.11.2016.15 Kristenson,M. (2006). Socio-economic position and health.Social Inequalities in Health, 127-152. doi:10.1093/acprof:oso/9780198568162.003.0006 Marmot,M., Bell,R. (2013). Socioeconomically Disadvantaged People.Social Injustice and Public Health, 21-41. doi:10.1093/med/9780199939220.003.0002 Ostlin P. 2002. Gender perspecitive on socioeconomic inequalities in health. In J Mackenbach, M Bakker (eds). Reducing Inequalities in Health: A European perspective. London: Routledge Press. Pearce,J., Mitchell,R., Shortt,N. (2015). Place, space, and health inequalities.Health Inequalities, 192-205. doi:10.1093/acprof:oso/9780198703358.003.0014 Smith,G.D., Hart,C., Upton,M., Hole,D., Gillis,C., Watt,G., Hawthorne,V. (n.d.). Height and risk of death among men and women:.Health inequalities, 233-250. doi:10.2307/j.ctt1t8955q.27 VicHealth (2004). The Health Costs of Violence. Measuring the burden of disease caused by intimate partner violence. VicHealth, South Carlton. World Health Organization (2017) Gender, equity and human rights, https://www.who.int/genderequity-rights/understanding/gender-definition/en/ Victorian Department of Health (2012). Mornington Peninsula (S) and Frankston (C) 2011. Local Government Area Profiles, Modelling, GIS and Planning Products Unit, Melbourne.

The article on Practice

Introduction The article on ‘Practice-based Evidence: Towards Collaborative and Transgressive Research,’ discusses the challenges of applying research based evidence in policy and practice.Advertising We will write a custom critical writing sample on The article on ‘Practice-based Evidence: Towards Collaborative and Transgressive Research’ specifically for you for only $16.05 $11/page Learn More This article points the blame to practitioners who fail to apply research evidence, and ‘irrelevance’ of academic research to practice. The author accounts, in part, the conflict of the two factors to academic paradigm of research designed in contrast to practice. The author criticizes the traditional research model and proposes an optional practice-based model. Fox (81) identifies three suggestions for developing practice-based evidence. First, the reader should recognize the quest for knowledge as local and dependent proce ss. Second, research process should be inclusive of divergence, challenging the legitimacy and repression of distinct perspective of the world. Third, theory-construction should be perceived as an add-on to practice. These collective perspectives refute the research/practice and researcher/researched contrast in traditional research and provide a politically and ethically employed research. The author has indicated several research evidences to support his arguments. He cited the study conducted by Mulkay on the opposition in the initiation of biochemistry (Fox, 83). Mulkay arrived at the conclusion that innovations were most effective where they harmonized current and popular technical and cognitive standards. The letdown of antisepsis to be embraced in the 19th century surgery perhaps mirrored the theory’s attribution of the aetiology of infections to the surgeons. The author demonstrates the relevance of the practice norms by suggesting the reason for the failure of the an tisepsis theory in comparison to the asepsis theory that surgeons effectively implemented because it harmonized with the practice norm. Research approaches Study by Callon The researcher analyzed biological scientists’ struggle to resolve over fishing in the French scallop sector. The scientist encountered a first challenge when they discovered that scallops, which proliferated in laboratory tanks, were unable to attach to the rocks in their natural habitat. This scenario clarifies that translation of research findings to actual practice is not straightforward (Fox, 81).Advertising Looking for critical writing on political sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More This situation necessitated another rigorous study to fix the problem, which failed because of inconsistency between a forced moratorium on fishing practice and the changes of the local economy. The researcher arrived at the conclusion that the world-views of the biologist and fishers were divergent to the extent of hindering the translation of scientific propositions into a model, which appeared applicable to a community whose livelihood sustained on the scallop (Fox, 83). The researcher relied on secondary data of a biological scientist project. This approach is cost-effective since it excludes the expense of data collection. However, this approach does not allow the researcher to build his or her theory of the problem of concern, wherein it ties the researcher to the theory of the previous biological scientist. This research underscores the importance of considering the divergent views of researchers and practitioners. In this research, people’s world-view of the problem differed from those of the researchers. Study by Wood et al These researchers investigated evidence-based procedure on exploitation of laparoscopic surgery for repairing inguinal hernia, oral anticoagulants for stroke prophylaxis and the suggestion for obstetri c care established in a government circular called ‘Changing Childbirth’. On the one hand, the studies revealed a seemingly overall acceptance of the latter, and a patchy adoption of other initiatives on the other, particularly slow with regard to anticoagulant prophylaxis in spite of the evidence of decreased mortality and morbidity. These researchers postulated that disembodied research findings did not convince the practitioners, although they desired to observe these evidences contextualized in their practice. Wood and colleagues found it crucial that the proposed amendments influenced the practitioners.Advertising We will write a custom critical writing sample on The article on ‘Practice-based Evidence: Towards Collaborative and Transgressive Research’ specifically for you for only $16.05 $11/page Learn More Moreover, it is necessary for research to take consideration of locally based practices that relate with the researc h. The researchers arrived at the conclusion that research evidence signify not sufficient truth about reality, like one ‘reified moment’ related with the continuing account of practice (Fox, 83). The researchers perhaps employed a quantitative approach to identify the extent of adoption of evidence-based guidelines by the practitioners. This approach allows researchers to highlight the significance of divergent views between researchers and practitioners. Indeed, the author argues that research and practice should be regarded as divergent world-views on the same theme, whereby researchers perceive data, whereas practitioners perceive individuals. Policy makers must translate research data from the former to the latter world-perspective prior to its acceptance into practice by practitioners. Fox has failed to show how research developers can translate practitioners’ world-views into researchers’ world-view, so that practitioners can identify with research findings and easily adopt them. Although, the author proposes the use of practice-based evidence as the workable way of ensuring that practitioners directly employ research findings, there are serious ethical concerns that may arise from this perspective. Because practitioners see people, it means that the researchers will put many human lives at stake on the claim of obtaining findings that practitioners will directly embrace. Therefore, research developers should first postulate how researchers can adopt practice-based research [PBR] model, without infringing on human rights. Works Cited Fox, Nick. â€Å"Practice-based Evidence: Towards collaborative and transgressive reserach.† Sociology 37.1 (2003): 81-103. This critical writing on The article on ‘Practice-based Evidence: Towards Collaborative and Transgressive Research’ was written and submitted by user Giovani I. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Life in Dadaab 2 Essay

Life in Dadaab 2 Essay Life in Dadaab 2 Essay Running Head: LIFE IN DADAAB Life in Dadaab: A comparison of the ways different media outlets treat the world’s largest refugee camp Life in Dadaab: A comparison of the ways different media outlets treat the world’s largest refugee camp Introduction: Through the conscious use of journalistic techniques, global media coverage presents a range of distinct – and often conflicting – perspectives on global issues. This is clearly evidenced through media coverage of the Dadaab refugee camp; in particular through contrasting perspectives surrounding: 1. The conditions faced within the camp 2. The responsibility of the Kenyan government to host Somli refugees 3. The perceived permanence of Dadaab In addressing these contentious issues, national, regional and global media take very different stances. This is revealed through a close analysis of five media articles: the British Broadcasting Corporation (Gitani, 2011); Reuters (Ali, 2012); United Nations News Centre (UN, 2012); allAfrica (Smith, 2012); Kenya Broadcasting Centre – KBC – (KNA, 2012).1 The facts of Dadaab in these five depictions remain constant; rather it is the choice of facts to include, and the techniques employed by journalists which lead to five very different narratives concerning the world’s largest refugee camp. Issue 1: The conditions faced within the camp Whilst the BBC (Gitani, 2011) and UN (UN, 2012) articles emphasize the positive physical conditions of life in the refugee camp, the Reuters (Ali, 2012) opinion piece tells a very different story through its depiction of the â€Å"pitiful conditions† of Dadaab. The BBC’s (Gitani, 2011) choice to interview a â€Å"bride-to-be,† an â€Å"aspiring journalist† and a â€Å"tireless doctor† immediately sets the scene for the success story that the BBC article aspires to convey. A string of positive emotive words such as – â€Å"happier†, â€Å"hope†, â€Å"peace†, â€Å"tranquilly†, and â€Å"positive† – create an optimistic tone which permeates the entire article. The story of the camp’s forthcoming marriage creates a particularly positive impression of Dadaab life which is enforced by the articles visual element: a colourful photograph of the bride smiling widely with her nice. The BBC also note the improvement of educational facilities, as a school is upgraded from classes held â€Å"under trees† to a â€Å"huge tent to shelter children.† The UN article (Un, 2012) closely follows this approach, with an account that enphasizes sucessful decisions of the UN as part of a broad strategy to â€Å"improve the camp’s conditions.† The web layout of the UN News Center plays an important role in increasing relaiability, as the official seal of the UN and absence of advertisements gives credence to the legitimacy of the site. In stark contrast to the optimistic treatment of Dadaab by the BBC and UN, Reuters (Ali, 2012) emphasises what they describe as the â€Å"pitiful conditions† of the camp. The article is carefully structured, with an opening sentence intended to shock the audience into an emotional response: â€Å"Nadifo Farah is traumatised by the death of her baby as she fled Somalia, but she has no time to grieve as she battles to keep her five other children alive in the world’s biggest refugee complex† Notably, the BBC and Reuters rely on similar techniques in the creation of seemingly polar opposite worlds. While each article relies on the personal testimony of refugees, - in the case of the BBC (Gitani, 2011) this personalisation is deepened through an audio link to the actual interviews – the individuals they chose to interview proves crucial to how these sources seek to frame the conditions of the camp. Issue 2: The responsibility of the Kenyan government to host Somali refugees While global media outlets, such as Reuters (Ali, 2012), emphasise Kenya’s international responsibility to protect vulnerable refugees, regional and national news sources such as allAfrica News (Smith, 2012) and Kenya Broadcasting Corporation (KBC) (KNA, 2012)

Internal Analysis using RBV of California Pizza Kitchen Essay

Internal Analysis using RBV of California Pizza Kitchen - Essay Example The internal analysis yielded interesting findings which can help the chain develop strategies to overcome its financial worries. The chain has experienced success abroad and should focus on its innovative pizzas, toppings and salads to increase customer base. Service in the USA needs to be improved and an increase in sales is necessary to reach performance objectives. Opportunities in the form of recovering economic conditions and an increasing trend to eat out will help the chain but it needs to augment its brand image. In order to increase the value of the firm, it is looking for sale and merger options which will help in salvaging shareholder wealth. California pizza kitchen may benefit from a merger or takeover but presently it needs to focus less on expansion and more on increasing sales at current outlets. Introduction California Pizza Kitchen was started in 1985 by lawyers Rick Rosenfield and Larry Flax. The Kitchen introduced pizza flavors from all over the world and focused on cooking in wood burning ovens, gourmet pizzas and creative salads. The chain is famous for its unique and innovative creations and has over 230 locations in the USA and nine other countries. CPK has also licensed to distribute CPK frozen pizzas in groceries and supermarkets. In 1992 Pepsi Co purchased 67% of CPK’s stock and undertook rapid expansion which resulted in high losses for the company. In 1997, Pepsi’s share was bought by a private equity firm Bruckmann, Rosser, Sherril and Company but the company’s performance did not improve. In 2003, the original duo regained control of the company resulting in an improvement in the company’s performance. . ... The report focuses on an analysis of the organization’s resources and its strength and weaknesses. An internal analysis will lead the development of the SWOT matrix for the company. California Pizza Kitchen: Financial analysis: The economic value of California Pizza Kitchen using the formula for economic value added and the inputs provided by wikiwealth.com (California Pizza Kitchen, 2010): NOPAT – c.K $ 19M- 0.09*285M = - $6.65 M The economic value added for the company is negative in 2010, which shows that the value is not being created and that the cost of capital is too high. A comparison with other competitors shows that although the industry WACC is also 9%, California Pizza Kitchen is not as leveraged as its competitors. The return on equity is -3% which is lower than the industry average on -6%. Revenue growth and profit margins stand around 9% lower than the industry averages of 11% but cash flow margin positive whereas the industry margin is negative. Revenue growth in the fourth quarter of 2009 fell by 5.8% and sales are expected to keep dropping till 2012.The financial performance of the company improved after 2003 but has deteriorated in recent years and it needs to focus on further revenue growth. Competitors such as Red Robin Gourmet Burgers and Texas Roadhouse are performing better financially but CPK falls in the middle of the pack and is performing much better than others with investors forecasting a potential increase of 45% in the enterprise value. (California Pizza Kitchen, 2010) Resources: The tangible resources available to the organization include its diversified and high quality menu that caters to different tastes. The pizza toppings and salads are a combination from

Navigation Incident NO.2 Essay Example | Topics and Well Written Essays - 750 words

Navigation Incident NO.2 - Essay Example This factor can be noticed after knowing about the collision of Argyle Express and ro-ro passenger Cargo ferry Plymouth Venturer on 31st April 2004 at 10:22. The collision was there because of reduced visibility; however, there was less damage as both the vessels were turning away from each other at the impact moment. The vessel type of Argyle Express was Passenger/ ro-ro cargo ferry, twin hull while Plymouth Venturer was Passenger/ ro-ro cargo ferry and both the vessels had experiences of daily travelling. LOA of Plymouth Venturer was 150m, gross tonnage was 16010, service speed was 23 knots while the engine power was 1992 KW, 2 x diesels. LOA of Argyle Express was 80m, gross tonnage was 4246, service speed was 40 knots while the engine power was 22000 KW, 4 x diesels. Discussion Argyle Express and ro-ro passenger Cargo ferry Plymouth Venturer had adopted proper watchful strategies as both had master, mate and rating lookout on the bridge. Two radars were also there to report about any incoming vessel but their distance was only six miles. According to the rule 7b, â€Å"Proper use shall be made of radar equipment if fitted and operational, including long-range scanning to obtain early warning of risk of collision and radar plotting or equivalent systematic observation of detected objects† (COLREG 1972). ... According to the rule 19b given in COLREG (1972), â€Å"Every vessel shall proceed at a safe speed adapted to the prevailing circumstances and conditions of restricted visibility. A power-driven vessel shall have her engines ready for immediate manoeuvre.† and according to rule 6 and 6i in COLREG (1972), â€Å"Every vessel shall at all times proceed at a safe speed so that she can take proper and effective action to avoid collision and be stopped within a distance appropriate to the prevailing circumstances and conditions. In determining a safe speed the following factors shall be among those taken into account: (a) By all vessels: (i) the state of visibility†. Therefore, both the vessels surpassed the speed limit without paying any heed to the poor visibility conditions and without considering the rules designed for such conditions. Both the vessels were aware of each other’s entering and departure from supervising VTS communications; however, there was no commu nication between the two vessels due to which, there was a collision. Both were knowledgeable about the movement of other vessel but no one felt the need to communicate with other. After gaining knowledge about Argyle Express movement from bridge team and approaching collision conditions, Plymouth Venturer changed its course only 7 degrees to starboard. This much alteration of path was not sufficient as stated in rule 8b, â€Å"Any alteration of course and/or speed to avoid collision shall, if the circumstances of the case admit, be large enough to be readily apparent to another vessel observing visually or by radar; a succession of small alterations of course and/or speed should